The "Golden Seed Project" shines at the Wanmeng Conference, with Double Whale Vitamin D and Double Whale Calcium Zinc both winning awards.
Release time:
2023-10-24
The "Golden Seed Project" shines at the Wanmeng Conference, with Double Whale Vitamin D and Double Whale Calcium Zinc both winning awards.
From October 20 to 24, 2023, the China Pharmacy All-Ecological Partner Conference and the 23rd China Pharmacy Summit Forum (referred to as the "Wanmeng Conference") was grandly held in Huzhou, Zhejiang Province. This conference, themed "Competing in the Wanmeng, Long-term Prosperity," discussed the efficient transition of retail pharmacies from rapid growth in "quantity" to effective improvement in "quality."
During the event, the organizer—China Pharmacy Magazine—held a grand award ceremony. With outstanding product quality, a good reputation, and significant brand value, Double Whale® Vitamin D Drops and Double Whale® Calcium Zinc Gluconate Oral Solution were awarded the "Highest Recommended Brand by Pharmacy Staff in 2021-2022" (in the vitamin and mineral category).
About 8,000 attendees, including executives from the top 100 national pharmaceutical retail chains, representatives from well-known pharmaceutical companies, and authoritative experts, witnessed this award ceremony.
The "Highest Recommended Brand by Pharmacy Staff in China" is selected from thousands of products based on data research and analysis conducted among frontline pharmacy staff nationwide, representing brands that are popular among staff and trusted by customers, with high credibility and industry influence.
This award marks the sixth consecutive year that Double Whale Vitamin D has received this honor, while for Double Whale® Calcium Zinc Gluconate Oral Solution, it is the first time since its launch that it has won an industry award. This not only represents recognition from authoritative pharmaceutical media but also affirms the industry’s acknowledgment of the quality and professional value of Double Whale products, reflecting the recognition of Double Whale products and brand by a wide range of consumers.
During the conference, the Double Whale Pharmaceutical "Golden Seed Project" strategic cooperation press conference was also held, along with the launch ceremony for Double Whale® Calcium Carbonate D3.
He Xiaobo, Executive Vice President of China Pharmacy Magazine, delivered a speech at the conference. Su Bo, Deputy General Manager of Hunan Qianjin Pharmacy, and Luo Laihui, Operations Director of Jinyun Laobaixing Pharmaceutical Chain, shared stories about their cooperation with Double Whale.
Ni Shuai, Director of the OTC Market Department of Double Whale Pharmaceutical, and Li Sen, Director of the KA Division, introduced the product strength, brand strength, and sales strength of Double Whale Pharmaceutical, clarifying the determination and confidence of Double Whale Pharmaceutical to grow upwards and take root downwards.
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On July 25, the "Refined Through Repeated Trials, Striving for Excellence" VD800 National Tour Strengthening Class (North China Station) organized by Double Whale Pharmaceutical successfully commenced in Shijiazhuang, Hebei Province. It attracted 84 partners, signatories, operators, and core business personnel from six provinces: Beijing, Tianjin, Hebei, Henan, Shaanxi, and Shanxi.
The variety show "Winter and Summer Vacation," exclusively sponsored by Double Whale Calcium Zinc, officially launched on August 24, airing simultaneously on Mango TV, Golden Eagle Cartoon, and IPTV in 21 provinces and cities. The show features four team leaders: Wang Han, Wang Yuhang (Water Brother), Yang Zongzong, and Wang Jingxuan/Gan Wangxing (Flying), who team up with eight young participants for an exploration journey in Kashgar, Xinjiang. From the vast grasslands to majestic glaciers, they will traverse the expansive land of Xinjiang during the winter and summer vacations, experiencing the unique charm of this land and the wonders of nature, while creating unforgettable memories together.
In 2024, Double Whale will collaborate with the leading maternal and infant media platform, Baobao Tree, focusing on children's vitamin D products. Utilizing marketing opportunities such as May 20th, Children's Day, and the summer vacation, we will customize the "Motherly Love Has No Standard, Growth Has Standards" brand IP project to create communication scenarios with the target audience, ensuring precise and frequent engagement with the target demographic.
The 2023 National Strategic Partnership Summit (Winter) was successfully held.
On December 26-27, 2023, the "Whale Integrity and Win-Win Future" Double Whale Pharmaceutical 2023 National Strategic Partner Summit (Winter) was held in Zhuhai.
Double Whale & Grand Theater Marketing | Nurturing the Journey of Growth with Love
In 2023, Double Whale partnered with Mango TV and iQIYI to focus on the interests of the target audience, continuously launching two hit dramas, "With Love as the Base" and "From South to North."
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