Maternal love has no standard, but growth does have standards | Double Whale & Baby Tree Integrated Marketing Campaign

In 2024, Double Whale will collaborate with the leading maternal and infant media platform, Baobao Tree, focusing on children's vitamin D products. Utilizing marketing opportunities such as May 20th, Children's Day, and the summer vacation, we will customize the "Motherly Love Has No Standard, Growth Has Standards" brand IP project to create communication scenarios with the target audience, ensuring precise and frequent engagement with the target demographic.

In 2024, Double Whale will collaborate with the leading maternal and infant media platform, Baobao Tree, focusing on children's vitamin D products. Utilizing marketing opportunities such as May 20th, Children's Day, and summer vacation, they will customize the brand IP project "Motherhood Has No Standard, Growth Has Standards" to create communication scenarios with the target audience, accurately and frequently reaching the target group.

Online, they will use expert images to lay out professional content, endorsing the product to attract the target audience's attention; offline, they will coordinate marketing activities with various pharmacies, motivating store staff, effectively combining online and offline efforts to empower product marketing and drive sales.