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2024
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The variety show "Winter and Summer Vacation" exclusively sponsored by Double Whale Calcium and Zinc.
The variety show "Winter and Summer Vacation," exclusively sponsored by Double Whale Calcium Zinc, officially launched on August 24, airing simultaneously on Mango TV, Golden Eagle Cartoon, and IPTV in 21 provinces and cities. The show features four team leaders: Wang Han, Wang Yuhang (Water Brother), Yang Zongzong, and Wang Jingxuan/Gan Wangxing (Flying), who team up with eight young participants for an exploration journey in Kashgar, Xinjiang. From the vast grasslands to majestic glaciers, they will traverse the expansive land of Xinjiang during the winter and summer vacations, experiencing the unique charm of this land and the wonders of nature, while creating unforgettable memories together.
The variety show "Winter and Summer Vacation" exclusively sponsored by Double Whale Calcium and Zinc officially launched on August 24, broadcasting simultaneously on Mango TV, Golden Eagle Cartoon, and 21 provincial IPTV platforms. The show tells the story of four team leaders, Wang Han, Wang Yuhang (Water Brother), Yang Zongzong, and Wang Jingxuan/Gan Wangxing (Flying), who join hands with eight young people on a journey of exploration in Kashgar, Xinjiang. From the vast grasslands to majestic glaciers, they will traverse the expansive land of Xinjiang during the winter and summer vacations, experiencing the unique charm of this land and the wonders of nature, while creating unforgettable memories together.
In the program, Double Whale Calcium and Zinc, as the exclusive sponsor, frequently reaches the target audience, continuously promoting the product concept of "Children's calcium supplementation, with great tricks! Double Whale Calcium and Zinc Little Whale Bars," while aligning with the program's "summer study" scenario, timely engaging in product interaction, deep integration, brand moments, and soft placements such as text packaging, building a deep communication scene with the target audience, continuously reinforcing the efficacy of Double Whale Calcium and Zinc products, positioning them as essential products for protecting children's bone health and meeting the calcium and zinc supplementation needs of children and adolescents for healthy growth, thereby bridging the communication gap with consumers, reducing communication costs, and achieving marketing empowerment.
The journey of growth is not just about books and travel, but also requires a healthy body. Double Whale Calcium and Zinc is willing to accompany every child to grow up well. Children's calcium supplementation, with great tricks! Double Whale Calcium and Zinc Little Whale Bars!