Riding whales to chase dreams, breaking waves with the wind | Double Whale Vitamin D leverages the variety show IP of "Sisters Who Make Waves 3" to fully empower its terminal launch.
Release time:
2022-05-20
All past events are prologues; set sail with the clouds and ride the winds and waves! Mango TV's inspirational growth music competition show "Sailing Against the Wind 3" premiered on May 20, and quickly topped the hot search lists on major online platforms after its launch. Double Whale Vitamin D, as the industry designated product for "Sailing Against the Wind 3", also leveraged the momentum of this major IP to embark on a journey of sailing against the wind in the post-pandemic era with partners.
Through the collaboration with the phenomenon-level variety show "Sailing Against the Wind 3", Qingdao Double Whale has planned a systematic and professional integrated marketing program. With the launch of the show, terminal empowerment has also been fully rolled out, marking an important step forward in Qingdao Double Whale's 2022 annual marketing strategy.
Hit Variety Show Returns in Glory
"Sisters Who Make Waves" is an inspirational variety show co-produced by multiple studios of Mango TV, focusing on the growth of women over 30 and encouraging them to bravely pursue their dreams. The first season officially launched in 2020 and quickly broke through boundaries, triggering continuous hot searches online and achieving a high reputation, making it one of the phenomenon-level top variety shows.
The second season of the program continued the high popularity of the first season. After a year, "Sailing Against the Wind 3" officially returns, adhering to the core of the previous two seasons, authentically documenting the journey of 30 women over 30 with singing and stage dreams as they bravely set out to pursue their dreams, showcasing the resilience of mature women.
Integrated Marketing Empowers the Terminal
Based on the show's strong influence and communication power, and considering the high alignment between the show's audience and the target demographic of Double Whale Vitamin D, Qingdao Double Whale chose to engage in deep cooperation with "Sailing Against the Wind 3". This collaboration aims to shape and strengthen brand attributes through the show's promotion and to develop integrated marketing based on the brand + variety show IP.
Qingdao Double Whale leverages the program's resources to reach target consumers on a large scale. By combining the program's authorized resources, they have upgraded the terminal display image, creating a more eye-catching, friendly, and interactive store atmosphere. Additionally, through professional training and promotional activities, they effectively empower offline chains and enhance the efficiency of customer attraction.
A wave of Double Whale x "Sisters Who Make Waves 3" themed displays has swept through offline stores.
Creating a stage for pharmaceutical professionals to sail against the wind.
The popularity of "Sisters Who Make Waves" has redefined women in this era. They have broken free from the constraints of age, identity, and other labels, bravely riding the winds and waves in various fields with a spirit of hard work and progress. Similarly, female frontline sales personnel in the pharmaceutical industry, amidst the complex pandemic situation, are like the sisters on stage, unafraid of the storms, steadfast in their positions, and dedicated to providing consumers with professional and warm health services.
The launch meeting for the Double Whale x "Sisters Who Make Waves 3" project is being held enthusiastically across the country.
Taking this opportunity, during the program's airing, Qingdao Double Whale, in collaboration with major chains, has launched evaluation activities such as "Gold Medal Business of Sailing Against the Wind", "Store of Sailing Against the Wind", and "Team of Sailing Against the Wind", achieving a "dream linkage" between online and offline, creating a stage for pharmaceutical professionals to sail against the wind.
Conducting terminal marketing empowerment based on variety show IP, bridging online and offline resources, has brought Qingdao Double Whale's brand, pharmaceutical terminals, and consumers closer together. This is another strong boost injected into Qingdao Double Whale's efforts to activate terminal sales vitality in 2022. In the future, Qingdao Double Whale will continue to adhere to resource sharing and brand co-prosperity, enhancing the cooperation experience with professional products and services, helping to stimulate terminal sales vitality in the post-pandemic era, and achieving mutual prosperity and win-win outcomes.
Blog
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In 2023, Double Whale partnered with Mango TV and iQIYI to focus on the interests of the target audience, continuously launching two hit dramas, "With Love as the Base" and "From South to North."
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