Double Whale & Grand Theater Marketing | Inheriting for 74 years, growing up with love.

Growing taller is always the top concern for mothers, and calcium supplementation is an unavoidable topic. Mothers are rational; they are always willing to study and choose the best products for mothers and babies. Mothers are also emotional; in the busy life of parenting, they hope to satisfy their emotional value. Double Whale has recognized the needs of mothers and has partnered with iQIYI's popular dramas to leverage the influence of a centralized platform to reach a wide audience of mothers, effectively increasing visibility. By capitalizing on high-quality trending content, they aim to occupy the minds of users and enhance their likability and trust.

Growing taller is always the top priority for mothers, and calcium supplementation is an unavoidable topic. Mothers are rational; they are always willing to study and choose the best products for mothers and babies. Mothers are also emotional; in the busy life of parenting, they hope to satisfy their emotional value. Double Whale has seen the needs of mothers and has partnered with iQIYI's major dramas to leverage the influence of a centralized platform to cover a wide range of mothers, efficiently increasing brand awareness; by utilizing high-quality popular content to occupy minds, enhancing user favorability and trust.

Double Whale's first collaboration with major drama resources connects quarterly placements through three major IPs, laying out a linear promotion path to accumulate scale effects for brand awareness; using entertainment content to resonate with mothers' emotions, bridging the communication gap with consumers, and shaping a brand image that accompanies growth.