Double Whale & Grand Theater Marketing | Inheriting for 74 years, growing up with love.
Release time:
2023-04-03
Growing taller is always the top priority for mothers, and calcium supplementation is an unavoidable topic. Mothers are rational; they are always willing to study and choose the best products for mothers and babies. Mothers are also emotional; in the busy life of parenting, they hope to satisfy their emotional value. Double Whale has seen the needs of mothers and has partnered with iQIYI's major dramas to leverage the influence of a centralized platform to cover a wide range of mothers, efficiently increasing brand awareness; by utilizing high-quality popular content to occupy minds, enhancing user favorability and trust.
Double Whale's first collaboration with major drama resources connects quarterly placements through three major IPs, laying out a linear promotion path to accumulate scale effects for brand awareness; using entertainment content to resonate with mothers' emotions, bridging the communication gap with consumers, and shaping a brand image that accompanies growth.
Blog
On July 25, the "Refined Through Repeated Trials, Striving for Excellence" VD800 National Tour Strengthening Class (North China Station) organized by Double Whale Pharmaceutical successfully commenced in Shijiazhuang, Hebei Province. It attracted 84 partners, signatories, operators, and core business personnel from six provinces: Beijing, Tianjin, Hebei, Henan, Shaanxi, and Shanxi.
The variety show "Winter and Summer Vacation," exclusively sponsored by Double Whale Calcium Zinc, officially launched on August 24, airing simultaneously on Mango TV, Golden Eagle Cartoon, and IPTV in 21 provinces and cities. The show features four team leaders: Wang Han, Wang Yuhang (Water Brother), Yang Zongzong, and Wang Jingxuan/Gan Wangxing (Flying), who team up with eight young participants for an exploration journey in Kashgar, Xinjiang. From the vast grasslands to majestic glaciers, they will traverse the expansive land of Xinjiang during the winter and summer vacations, experiencing the unique charm of this land and the wonders of nature, while creating unforgettable memories together.
In 2024, Double Whale will collaborate with the leading maternal and infant media platform, Baobao Tree, focusing on children's vitamin D products. Utilizing marketing opportunities such as May 20th, Children's Day, and the summer vacation, we will customize the "Motherly Love Has No Standard, Growth Has Standards" brand IP project to create communication scenarios with the target audience, ensuring precise and frequent engagement with the target demographic.
The 2023 National Strategic Partnership Summit (Winter) was successfully held.
On December 26-27, 2023, the "Whale Integrity and Win-Win Future" Double Whale Pharmaceutical 2023 National Strategic Partner Summit (Winter) was held in Zhuhai.
Double Whale & Grand Theater Marketing | Nurturing the Journey of Growth with Love
In 2023, Double Whale partnered with Mango TV and iQIYI to focus on the interests of the target audience, continuously launching two hit dramas, "With Love as the Base" and "From South to North."
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